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The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet Oleksandr Zinchenko Jersey UK , remember that many of the same rules that apply to other forms of advertising apply to electronic marketing.

The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. The FTC has determined that a representation, omission or practice is deceptive if it is likely to:

1. Mislead consumers and

2. Affect consumers' behavior or decisions about the product or service.

In addition, an act or practice is unfair if the injury it causes is:

1. Substantial

2. Not outweighed by other benefits and

3. Not reasonably avoidable.

The FTC prohibits unfair or deceptive advertising in any medium. That is Gabriel Jesus Jersey UK , advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that's not true. For example, a lease advertisement for an automobile that promotes "$0 Down" may be misleading if significant and undisclosed charges are due at lease signing.

In addition, claims must be substantiated Daniel Grimshaw Jersey UK , especially when they concern health, safety, or performance. The type of evidence may depend on the product Ederson Moraes Jersey UK , the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim - "tests show X" - you must have at least that level of support.

Other points to consider:

Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice Nicolas Otamendi Jersey UK , read or hear, and understand the information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim.

Testimonials and endorsements must reflect the typical experiences of consumers Riyad Mahrez Jersey UK , unless the ad clearly and conspicuously states otherwise. A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can't be used to make a claim that the advertiser itself cannot substantiate.

If your ad uses phrases like "satisfaction guaranteed" or "money-back guarantee," you must be willing to give full refunds for any reason. You also must tell the consumer the terms of the offer.

Non-Compliance

If you fail to follow these rules, you run the risk of being prosecuted by the FTC. Successful prosecutions typically result in injunctions against your site and damages awarded in the amount of $11 Fernandinho Jersey UK ,000 PER VIOLATION.

Richard Chapo is the lead attorney for the law firm - a firm providing legal advice to California businesses. This article is for general education purposes and does not address every facet of the subject matter. Nothing in this article creates an attorney-client relationship. It Was Tough Choosing From All The Baby Halloween Costumes Available
Posted On : Oct-12-2009 | seen (381) times | Article Word Count : 623 |

We have 10 month old twins, a boy and a girl and an adorable little six year old son. We decided we wanted to dress the babies up for halloween, even though they are a bit young. Every halloween so far Benjamin Mendy Jersey UK , we have taken our son trick or treating and then a visit to grandma and grandpas to show off his costume. We have 10 month old twins, a boy and a girl and an adorable little six year old son. We decided we wanted to dress the babies up for halloween, even though they are a bit young. Every halloween so far David Silva Jersey UK , we have taken our son trick or treating and then a visit to grandma and grandpas to show off his costume. Now we have two more added to the halloween visit to grandma and grandpas. Last year we ran into a little problem with our sons costume and it started coming apart almost immediately. First the sash on his ninja outfit tore off and then the pants ripped down the side. I thought we paid too much for it in the first place. It should have lasted much longer than one night after what we paid for it. I figured this year we would skip the local costume stores and try finding something online.

They have a lot of super kids and halloween costumes for baby. When I showed our little boy all the costumes they had, he was jumping for joy. He must have changed his little mind a dozen times. First he wanted to be a pirate, then a super hero. He just couldn鈥檛 decide. There were just too many costumes for a six year old to choose from. We let him have a field day choosing every costume he ran across. When we chose the babies costumes Bernardo Silva Jersey UK , we helped him out with his selection. We did run into a little trouble when it came to choosing a baby costume for the twins.] My husband and I was having a bit of a problem agreeing on the baby costumes. I preferred the baby bunting costume for the babies. But my husband had other baby costume ideas. So we had a little disagreement going on. He thought the bu. Cheap Custom Jerseys Cheap Jerseys Wholesale Cheap Custom Jerseys Online Cheap Custom Basketball Jerseys China Cheap Custom Baseball Jerseys China Cheap Custom Team Jerseys From China Cheap Custom Sports Jerseys From China Cheap Custom Softball Jerseys Free Shipping Cheap Custom Soccer Jerseys Free Shipping Cheap Custom Made Jerseys For Sale